I have been wondering lately if Adult Commercials actually perform the same across different geos or if that is just something people say to make campaigns sound easy. Has anyone here tested them seriously in Tier 1, Tier 2, and Tier 3 countries?
When I first started running adult offers, I assumed Tier 1 traffic would always convert better. Higher payouts, better buying power, right? But the problem was cost. My ad spend was burning fast, and even when conversions came in, margins felt tight. Then I tried pushing similar creatives into Tier 2 and Tier 3 geos. I expected low quality traffic, but that was not always the case.
What I noticed is that Adult Commercials seem to behave differently depending on the audience mindset. In Tier 1, users were picky. Creatives had to look clean and trustworthy. In Tier 3, simpler ads with direct messaging actually worked better for me. Nothing fancy. Just clear intent.
I spent some time studying different formats and approaches around Adult Commercials to understand why some campaigns were clicking while others flopped. One resource that helped me compare ideas was this page on Adult Commercials. I did not copy anything directly, but it gave me perspective on adjusting creatives and targeting instead of blaming the geo.
My biggest takeaway is this: it is less about which tier is “better” and more about matching the commercial style to the audience. Budget control matters a lot in Tier 1. Testing multiple angles matters more in Tier 2 and 3.
Curious to know what others here have seen. Do you tweak creatives per geo, or run the same setup everywhere?
