Search Engine Optimization (SEO) is essential for improving the visibility of your website on search engines. It involves a variety of strategies aimed at making your site more appealing to search algorithms. For beginners, it’s crucial to start with understanding basic principles: keyword research, on-page optimization (like title tags and meta descriptions), and high-quality content creation. One of the first things to do is make sure that your website is mobile-friendly and fast, as these factors play a huge role in SEO rankings. Here, I recommend starting with free tools like Google Analytics and Google Search Console to track your site’s performance and get insights on areas that need improvement.